‘Never let a crisis go to waste’: how three CEOs helped their companies thrive in a pandemic

Some businesses have managed to build positive outcomes from the crisis.

Thomas Malnight, International Institute for Management Development (IMD) and Ivy Buche, International Institute for Management Development (IMD)

The COVID-19 pandemic has prompted different responses from company CEOs seeking to ensure their businesses survive. Keeping their employees safe has been the first priority, but beyond that, their task has involved understanding the situation, launching countermeasures, and trying to evolve ways of working to ensure their businesses can continue.

We spoke to the chief executives of three major companies in three very different industries. In their responses to the crisis we found that Winston Churchill’s adage of “never let a crisis go to waste” was as relevant as ever, with businesses finding positives during the pandemic.
Accelerate strategy
Shipping giant AP Møller-Maersk embarked on a historic transformation in 2016 to become an integrated transport and logistics company — combining its shipping line, port operations and freight forwarding businesses into a single entity. However, progress had been limited.

The pandemic brought unprecedented challenges to Maersk’s customers who, faced with falling demand, had to manage their global supply networks as effectively as possible. They wanted better information across the supply chain and the ability to change outcomes while goods were in transit.
READ MORE AT https://www.cali.fm/never-let-a-crisis-go-to-waste-how-three-ceos-helped-their-companies-thrive-in-a-pandemic/